About Us – Lazood

Who We Are

Welcome to Lazood, your trusted platform in the world of shopping. We are part of ASAR Group, a leading group of companies established with an ambitious vision to be among the most prominent diversified and integrated companies in trade, industry, fashion, automobile trade, logistics, and international shipping

Our journey began in 1995 from Guangzhou- China, under the name ASAR for Trade and International Shipping, where we laid the foundation for deep expertise in import and export. With gradual expansion, we succeeded in reaching new markets in Turkey, Jordan, the United States of America, the UAE, Palestine, KSA, Qatar, and the Sultanate of Oman, creating a strong presence both regionally and internationally.

Today, ASAR Group includes under its umbrella several specialized companies that meet the needs of local and global markets, serving as a strategic partner that individuals and institutions in various sectors can rely on.

Lazood E-commerce Website: a comprehensive online shopping platform that offers a variety of products and trusted services to our customers anywhere.

Our Vision

To be the leading group in the region and the world, combining service diversity with product quality, and innovating integrated solutions in trade, transportation and operational services, industry, and fashion, thereby enhancing our customers’ trust and placing us among the ranks of global companies.

Our Mission

At Lazood and ASAR Group, we strive to make a real difference in our customers’ lives through innovative products and services that combine quality and credibility. Our mission is to be the first partner customers trust, by providing integrated solutions that simplify their lives and support their business success, while committing to social responsibility and sustainable practices that enhance community service and environmental protection.

Our Goals

Provide a comprehensive system of services and products that cover various aspects of daily and business life.
Expand regionally and internationally to strengthen our position and reach new markets.
Establish standards of quality and professionalism in everything we offer.
Invest in innovation and technology to keep up with global developments.
Build strategic relationships and partnerships based on trust, transparency, and sustainability.

Lazood Marketplace

1995

Since

+8

Countries

400+

employees worldwide

100%

founder owned

Our Aspirations for the Future

At Lazood and ASAR Group, we believe the secret to continuity and success lies in constant development and keeping pace with the latest global updates. Therefore, we seriously aim to enter the world of technology in all its fields, focusing on innovation and digital transformation as essential pillars of our business.

We are keen to follow everything new and advanced in global markets, and we work to integrate the real and virtual worlds to create innovative solutions that strengthen our presence and push us steadily towards globalization. Our future vision is based on investing in modern technologies and adapting to accelerating challenges, to be at the forefront of companies that make a difference and build bridges of success between the present and the future.

Why Lazood?

Easy purchase and payment: Just a few clicks separate you from receiving your products at your doorstep.
Exceptional customer service: Our team is always ready to answer your inquiries and support you every step of the way.
Unmatched variety: From household items and accessories to toys and practical products.
Best Deals: Continuous offers and competitive prices that make the shopping experience enjoyable and worthwhile.

With Lazood, your experience is not limited to just buying products, but you also get a comprehensive online shopping journey in the UAE, where comfort and trust are the foundation.